For informational purposes only — not investment advice

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BKNG

SHORTINSIDER SELLCONGRESS BUYCONGRESS SELL

BOOKING HOLDINGS INC

Research: Finviz ↗·Perplexity ↗

Funds
3
Score
1.55
vs SPY
-15.0%
Stock return (since Q-end)
-11.0%
SPY return (since Q-end)
+4.0%
Current price
$158.33
Days to cover (short int.)
2.6d↓-2.6%
as of 2026-09-15

News Summary

Negative

Booking Holdings beat Q2 2026 earnings expectations with strong results and record buybacks, but the stock faces significant headwinds from competitive and regulatory pressures. Meta's new 'Muse' AI agent triggered a 5% sector selloff in late September, reigniting concerns about disintermediation risk, while a prior regulatory ruling continues to constrain growth in flight bookings. Although management argues the AI threat is overblown and analyst coverage remains mixed, the combination of decelerating alternative accommodations growth, insider selling, and multiple price target cuts reflects genuine near-term uncertainty.

Red flags

  • •Meta's Muse AI agent disintermediation threat triggered ~5% stock decline and broad sector selloff in September 2026
  • •Q2 2026 showed decelerating growth: alternative accommodations listings grew only 8% YoY, lagging overall company growth
  • •Multiple analyst price target cuts, including Truist lowering to $216 from $242 (September 30, 2026)
  • •Prior regulatory ruling blocking expansion into flight bookings continues to weigh on growth outlook
  • •Insider selling by multiple executives (CFO, General Counsel, HR chief, director) in August–September suggests limited confidence
  • •Q1 2026 guidance cut due to Middle East conflict impacts on bookings, signaling macro sensitivity

Funds Reducing / Exiting (3)

FundManagerShares Held∆ SharesPosition Value% of FundQoQStatus
Lone Pine CapitalSteve Mandel0−2K—<0.1%-100%EXITED
Maverick CapitalLee Ainslie0−175—<0.1%-100%EXITED
Point72Steve Cohen0−7K—<0.1%-100%EXITED

Shares Held reflects quarter-end positions for partial reductions. Funds that fully exited show 0 shares held. ∆ Shares is the change from the prior quarter. % of Fund is the prior-quarter position size — how much of the book was sold down.

Insider Activity

NameTitleTypeSharesPriceValueFiledSrc
Pisano PauloCHIEF HUMAN RESOURCES OFFICERSELL2K$173.02$0.26M2026-09-15↗
MYLOD ROBERT J JR—SELL1K$200.00$0.20M2026-09-01↗
Pisano PauloCHIEF HUMAN RESOURCES OFFICERSELL3K$203.48$0.61M2026-08-31↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL9K$204.91$1.91M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL12K$205.76$2.54M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL3K$206.58$0.54M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL9K$208.05$1.80M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL5K$208.73$1.05M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL5K$210.00$1.09M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL4K$211.03$0.77M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL3K$212.32$0.61M2026-08-17↗
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSELSELL390$212.88$0.08M2026-08-17↗
WITTMAN VANESSA AMES—SELL375$211.00$0.08M2026-08-17↗
Steenbergen Ewout LCHIEF FINANCIAL OFFICERSELL860$208.65$0.18M2026-08-12↗
Steenbergen Ewout LCHIEF FINANCIAL OFFICERSELL5K$209.67$1.03M2026-08-12↗
Steenbergen Ewout LCHIEF FINANCIAL OFFICERSELL4K$210.80$0.82M2026-08-12↗
Steenbergen Ewout LCHIEF FINANCIAL OFFICERSELL8K$211.82$1.79M2026-08-12↗
Steenbergen Ewout LCHIEF FINANCIAL OFFICERSELL2K$212.54$0.40M2026-08-12↗
MYLOD ROBERT J JR—SELL1K$206.70$0.21M2026-08-05↗
MYLOD ROBERT J JR—SELL5K$200.00$1.00M2026-07-29↗
WITTMAN VANESSA AMES—SELL1K$192.00$0.22M2026-07-28↗

Beneficial Ownership (13D/13G)

FilerFormShares% of ClassFiledSrc
Vanguard Capital ManagementSC 13G2.4M7.6%2026-04-29↗

SC 13D = active intent to influence control (10-day filing deadline after crossing 5%). SC 13G = passive accumulation, no intent to influence control.

Congressional Trading

MemberChamberStateTypeAmount RangeTransaction DateFiledSrc
Josh GottheimerhouseNJ05SELL$1,001 - $15,0002026-06-012026-07-07↗
Alan Armstrongsenate—BUY$1,001 - $15,0002026-03-272026-07-21↗

Periodic Transaction Reports filed under the STOCK Act. Amounts are disclosed as ranges, not exact dollar figures.