CROX
LONGINSIDER SELLCROCS INC
Research: Finviz ↗·Perplexity ↗
🗄 Viewing archived Q1 2026 data — frozen, no longer refreshed.
News Summary
NegativeCrocs delivered record Q2 2026 revenue ($1.179B) with the flagship brand crossing $1B quarterly revenue for the first time, but issued cautious Q3 guidance (flat revenue) that triggered a 13% stock drop and subsequent analyst downgrade to Hold. HEYDUDE brand remains in prolonged reset with persistent wholesale weakness, tariffs are compressing margins significantly (170 bps decline in Q2), and a marketplace partner revenue shift will create additional Q3 headwinds.
Red flags
- •Q3 2026 guidance issued below market expectations, triggering 13% pre-market stock decline
- •HEYDUDE brand revenue down 12.3% in Q1 and 5.7% in Q2 with wholesale collapsing (down 24.7% in Q1), showing no signs of turnaround despite remediation efforts
- •Adjusted gross margin fell 170 bps in Q2 to 60%, with HEYDUDE margin down 650 bps; tariff impacts expected to persist
- •Q3 revenue guidance approximately flat with HEYDUDE down 3-flat, indicating growth deceleration despite record Q2
- •Marketplace partner business model shift will reduce reported Q3 revenue, creating near-term visibility issues
- •Free cash flow declining and forward earnings growth minimal despite 9.75x forward P/E valuation, per analyst downgrades
- •Seeking Alpha downgrade to Hold citing 'minimal forward growth' and 'no clear catalyst' despite profitability
Funds Buying (3)
| Fund | Manager | Shares Held | ∆ Shares | Position Value | % of Fund | QoQ | Status |
|---|---|---|---|---|---|---|---|
| Himalaya Capital | Li Lu | 887K | +887K | $74M | 2.3% | — | NEW |
| Greenlight Capital | David Einhorn | 669K | +669K | $56M | 1.7% | — | NEW |
| Point72 | Steve Cohen | 597K | +327K | $50M | <0.1% | +121% | Existing |
Shares Held and Position Value reflect total quarter-end holdings. ∆ Shares is the change from the prior quarter. % of Fund is the position's share of the fund's reported equity portfolio — it drives the size weighting in the conviction score.
Portfolio Context
Where CROX ranks in each buying fund's book, and the positions immediately around it. What a holding sits next to often says more about the thesis than the position size does.
position #8 of this fund's book
- 5EAST WEST BANCORP INC$296M
- 6BK OF AMERICA CORP$146M
- 7OCCIDENTAL PETE CORP$95M
- 8CROCS INC$74M
- 9TENCENT MUSIC ENTMT GROUP$61M
- 10S&P GLOBAL INC$52M
- 11BLOCK H & R INC$52M
position #19 of this fund's book
- 16BKV CORP$77M
- 17LIBERTY GLOBAL LTD$60M
- 18ROIVANT SCIENCES LTD$60M
- 19CROCS INC$56M
- 20RESIDEO TECHNOLOGIES INC$53M
- 21DECKERS OUTDOOR CORP$48M
- 22SPECTRUM BRANDS HOLDINGS INC$48M
Values are quarter-end position sizes. Shown only for funds where CROX ranks inside their 40 largest equity positions — below that, neighbouring names carry no signal. Adjacency is an inference about a fund's reasoning, not a disclosure of it.
Insider Activity
| Name | Title | Type | Shares | Price | Value | Filed | Src |
|---|---|---|---|---|---|---|---|
| Rees Andrew | Chief Executive Officer | SELL | 10K | $138.38 | $1.33M | 2026-08-10 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 9K | $139.39 | $1.21M | 2026-08-10 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 800 | $140.02 | $0.11M | 2026-08-10 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 6K | $137.41 | $0.80M | 2026-08-07 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 4K | $137.96 | $0.58M | 2026-08-07 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 928 | $139.04 | $0.13M | 2026-08-07 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 7K | $116.97 | $0.81M | 2026-06-05 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 16K | $117.94 | $1.86M | 2026-06-05 | ↗ |
| Rees Andrew | Chief Executive Officer | SELL | 10K | $119.11 | $1.19M | 2026-06-05 | ↗ |
Beneficial Ownership (13D/13G)
| Filer | Form | Shares | % of Class | Filed | Src |
|---|---|---|---|---|---|
| FMR LLC | SC 13G/A | 4.2M | 8.2% | 2026-02-05 | ↗ |
| WIT Partners Advisory Pte. Ltd. | SC 13G | 2.9M | 5.3% | 2026-02-02 | ↗ |
SC 13D = active intent to influence control (10-day filing deadline after crossing 5%). SC 13G = passive accumulation, no intent to influence control.